{"id":1244,"date":"2013-05-08T16:00:09","date_gmt":"2013-05-08T16:00:09","guid":{"rendered":"https:\/\/tidesmartradio.com\/?p=1244"},"modified":"2013-05-08T16:00:09","modified_gmt":"2013-05-08T16:00:09","slug":"bob-heiser","status":"publish","type":"post","link":"https:\/\/tidesmartradio.com\/bob-heiser\/","title":{"rendered":"Show 60: Associate Professor of Marketing at the University of Southern Maine Bob Heiser"},"content":{"rendered":"
\n
Show Information<\/h5>\n

Show:<\/strong>\u00a060
\nAir date:<\/strong> Saturday, May 4
\nGuest:<\/strong>\u00a0Bob Heiser
\nHost:<\/strong> Steve Woods (Stevoe)
\nStudio Contributor<\/strong> Debi Davis
\nExecutive Producer:<\/strong> Mark Gould (Sharky)
\nAssistant Producer:<\/strong> Shannon Maguire<\/p>\n<\/div>\n

University of Southern Maine Associate Professor of Marketing Bob Heiser
\nwas in the studio with TideSmart Talk with Stevoe host Steve Woods and the two talked about the research Heiser\u00a0has conducted on\u00a0the importance of nonverbal communication in the sales process.\u00a0 Heiser also discussed one of his hobbies as an amateur radio licensed advanced class radio operator, KE1MH, and how he bounces signals off from the moon to talk to people around the world.<\/p>\n

Robert \u201cBob\u201d Heiser attended the College of the Arts at St. Joseph\u2019s University in Philadelphia.\u00a0 Here Heiser earned a Bachelor\u2019s in both English and in Chemistry. After working in the field for many years, Heiser decided to go back to school. In 2001, Heiser attended New Mexico State University and earned his Ph.D. in Marketing.<\/p>\n

As of 2005, Heiser has been an Associate Professor of Marketing at the University of Southern Maine<\/a>.\u00a0 The scope of his curriculum goes from teaching marketing management, marketing metrics, international marketing, and multivariate statistics to both graduate and undergraduate students.<\/p>\n

\"Heiser-2\"

TideSmart Talk with Stevoe host Steve Woods (left) is joined in the studio by Associate Professor of Marketing at USM Bob Heiser (right).<\/p><\/div>\n

Heiser\u2019s research interests include advertising, branding and professional selling. He has published in journals including the Journal of Advertising, The Journal of Marketing Theory & Practice, Sport Marketing Quarterly and Academy of Marketing Science Review.<\/p>\n

Prior to his academic career, he worked for nineteen years in sales and marketing at Dover, Emerson Electric and Ball Corporations, and at a technology startup.<\/p>\n

Heiser is an active member of the American Marketing Association, Marketing Education Association and the Society for Marketing Advances.<\/p>\n

In Heiser\u2019s free time, you will find him spending time with his wife Lesley, enjoying outdoor activities together, such as hiking, bicycling, and snowshoeing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Associate Professor of Marketing at the University of Southern Maine Bob Heiser talked with TideSmart Talk with Stevoe host Steve Woods about the importance of nonverbal communication in the sales process, as well as in the animal kingdom. Heiser even discussed his interest in KE1MH radios, and how when he was a kid growing up in Pennsylvania, they were the house neighbors hated with the big, ugly antennae in the backyard. Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tidesmartradio.com\/wp-json\/wp\/v2\/posts\/1244"}],"collection":[{"href":"https:\/\/tidesmartradio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tidesmartradio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tidesmartradio.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tidesmartradio.com\/wp-json\/wp\/v2\/comments?post=1244"}],"version-history":[{"count":0,"href":"https:\/\/tidesmartradio.com\/wp-json\/wp\/v2\/posts\/1244\/revisions"}],"wp:attachment":[{"href":"https:\/\/tidesmartradio.com\/wp-json\/wp\/v2\/media?parent=1244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tidesmartradio.com\/wp-json\/wp\/v2\/categories?post=1244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tidesmartradio.com\/wp-json\/wp\/v2\/tags?post=1244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}